Ethical & Sustainable Production


made with love

Our garments are all ethically produced in Bulgaria.

We work with two production partners: Our current collection is made by a small atelier run by two sisters who also produce our orders. We are in direct contact with them, speak regularly via zoom and love supporting their small business.

We also produce in a family run manufacturing business in Bulgaria. All 15 employees are paid a wage that is above the various Living Wages indexes specified for Bulgaria for various family situations or even within the range for the extreme situation of a family of four in which only one person works (source). The wages are many times the legal minimum wage and are far above the national average wage and the Poverty Threshold for a family of four as stated by EU-SILC (Statistics on Income and Living Conditions) in 2018 for Bulgaria. Overtime is paid at a factor of 1.5 on weekends and 2.0 on holidays. The employees usually work 40 hours per week, with a maximum of 48 hours weekly. The working hours are from 9am to 5pm with 2x 20 min breaks & 1x 40 min lunch break. All employees have statutory vacation of 20 working days per year. The manufacturer pays all employees a bonus at Christmas, orders lunch & catering in addition to their salary and once a month invites all employees to a restaurant for team building.

Shop our collection


We want to be as transparent as possible with you. We think that this is at the core of ethical fashion. Of course we are not perfect and are always trying to improve. But for our first collections we try to work as sustainable as possible while also making the designs as accessible as possible. We are proud of what we were able to accomplish. Read about our price transparency here.

Our materials

Choosing the right materials is always a very long process. We want natural materials, that feel good, that last a long time (with the right garment care), and that have a lower ecological footprint than conventional materials. It is always a challenge to check all those boxes and still be able to order in small quantities at a fair price since we are a small business. For our garments we use Linen, TENCEL™, organic cotton, natural buttons, recycled hangtags and organic elastic cords. Read more about our materials here.

Eco & Fair

Donating 1% of Sales

Giving Back

Since November 2021 we are donating 1% each month of our sales.

We currently donate to the Whale and Dolphin Conservation (WDC, WDC’s main goals are the protection of whales and dolphins, and the creation of healthy seas. We have chosen WDC as our first charity because the ocean represents such an important part of who we are and what we want to represent with tiija. It is a major part of our earth’s climate system, and integral to the survival of all life on our planet. It is awe inspiring and is one of the places where we feel most connected to the raw power and beauty of nature. There are, however, a long list of human driven challenges that our oceans are facing; from climate change to plastic pollution to overhunting of some of the most majestic and intelligent creatures on this planet: whales and dolphins. Our founder, Mia, has previously worked with WDC. They are transparent about the use of donations, splitting the money between campaigning, research, education and outreach, and conservation projects.

If you have any recommendations where we should donate to next, contact us at