At tiija we focus on comfortable, chic, sustainable and ethical fashion that is fun to wear, but with elegant and timeless designs. We work with sustainability at our core. All decisions are based on choosing the most sustainable and ethical options that are available to us. We are always working on improving our production process. Read more about our improvement efforts here.


tiija was founded by Mia Marjanovic and her husband Jesse Abrams. Mia has her masters in Psychology, spent many years working in PR and now runs her own ethical fashion blog heylilahey.com. After completing a self-imposed six month shopping ban in 2012 she learned more and more about mass production, fast fashion and consumer behavior. Step by step she switched from being a fashion-obsessed shopaholic to a slow fashion lover. 
Jesse Abrams has a PhD in Earth System Sciences and is working as a researcher in sustainability. His experience helps us at tiija make the most sustainable decisions we can. Jesse Abrams is also responsible for design choices, production decisions and website design.
For the development and production we are working with our production partner AIKONEAIKONE partners with content creators and supports the development and manufacturing of sustainable fashion products. Behind Aikone is an international team which is on a mission to change the wasteful and inefficient way of how fashion products are created by enabling on-demand production in ethical factories in Europe.

The name "tiija"

tiija is Serbian, the sentence is actually written “ti i ja” and means “you and I” in English. We think this is just such a beautiful message that encompasses so much – how to achieve more together, how we stand up for our planet together, how we help each other, love each other, be happy for each other and cheer each other on, and so much more! 


You can contact us at: contact@tiija.de or via Instagram.