Giving back - our donations to WDC

Giving back is important to us. We want to make sure that everyone along the supply chain is working under ethical conditions and paid fairly. On top of that our business model is based on Slow Fashion, with small and timeless collections. And starting in November 2021 we have decided to donate 1% each month of our sales. 

We wanted to start donating part of our sales revenue since the beginning of our launch in 2020, but starting out last year during a pandemic didn't make the whole sales and business part of our label very profitable, to be totally honest with you. We are still not profitable yet, but with new projects and products planned and exciting times ahead, we think it is time to give back!

Healthy Seas - Healthy Planet

The first organization that we have chosen to donate to is the Whale and Dolphin Conservation (WDC, www.whales.org). WDC’s main goals are the protection of whales and dolphins, and the creation of healthy seas.

Why did we choose the WDC?

The ocean represents a very important part of who we are and what we want to represent with tiija. We are always inspired by nature and being at the sea makes us feel the most connected to the raw power and beauty of nature.

But the ocean and its inhabitants need our help: The ocean is a major part of our earth’s climate system, and integral to the survival of all life on our planet. Healthy seas means a healthy planet. However, a long list of human driven challenges are facing our oceans; from climate change to plastic pollution to overhunting of some of the most majestic and intelligent creatures on this planet: whales and dolphins.

Our founder, Mia, has previously worked with WDC. She visited their whale protection program in Germany, learned about noise pollution in the ocean as well as plastic pollution and found out about ways to raise awareness. The WDC is very transparent about the use of donations, splitting the money between campaigning, research, education and outreach, and conservation projects. We feel very happy about donating part of our sales to this inspiring organization!

We will update you in early December about our first donation. If you have any recommendations for reputable organizations to which we should donate to next in 2022, contact us at contact@tiija.de